6,345 recorded transactions · Part of Kensington and Chelsea
Compare with another area →Key indicators for buyers
The W10 market is moderately favourable for buyers. Prices are rising at 21.6%, which may favour acting sooner rather than later. Affordability has improved from a peak of 44.0x in 2018 to 25.2x today.
Yearly averages · HM Land Registry Price Paid Data
2026averages · HM Land Registry Price Paid Data
House price ÷ median earnings · ONS data
Affordability data shown for wider Kensington and Chelsea area
A home in Kensington and Chelsea costs 25.2x the local median salary — very stretched, improving from a peak of 44.0x in 2018.
Average monthly rent · ONS Private Rental Index
Rental data shown for wider Kensington and Chelsea area
Average monthly rent in Kensington and Chelsea is £3,628, down 0.4% year-on-year. Rents have risen consistently over the past five years.
2yr fixed · 75% LTV · 25yr term · BoE avg. rate
Based on the average Kensington and Chelsea price of £1,071,667 with a 25% deposit (£268k), a 2-year fixed mortgage at 3.97% costs around £4,229 per month.
Monthly cost comparison based on current data
Uses W10 avg. price with Kensington and Chelsea rental data
Monthly mortgage payments (£4,229) are £601 more than renting (£3,628). However, buying requires an upfront deposit of £268k — it would take around 12 years to recoup that cost compared to renting and investing the difference.
Latest transactions · HM Land Registry Price Paid Data
| Address | Type | Price | Date |
|---|---|---|---|
94, BARLBY ROAD W10 6AP | Flat/Maisonette | £650,000 | 23 Jan 2026 |
BASEMENT AND GROUND FLOOR MAISONETTE, 67, ST QUINTIN AVENUE W10 6NZ | Flat/Maisonette | £2,385,000 | 19 Jan 2026 |
51B, FARADAY ROAD W10 5SF | Flat/Maisonette | £1,400,000 | 15 Jan 2026 |
72, GOLBORNE ROAD W10 5PS | Flat/Maisonette | £535,000 | 14 Jan 2026 |
70, SIXTH AVENUE W10 4HE | Terraced | £890,000 | 12 Jan 2026 |
10, OAKWORTH ROAD W10 6DE | Flat/Maisonette | £570,000 | 5 Jan 2026 |
SECOND FLOOR FRONT FLAT, 5, ST CHARLES SQUARE W10 6EF |
Data sources (all free & public): HM Land Registry Price Paid Data & UK House Price Index · ONS Housing Affordability Ratios · ONS Private Rental Index · Bank of England Quoted Household Interest Rates · HMRC Monthly Property Transactions
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.
The average property in W10 sold for £1,071,667 in 2026, with a median of £770,000 across 6 transactions. Prices rose 21.6% compared to the previous year.
| Flat/Maisonette |
| £260,000 |
| 16 Dec 2025 |
FLAT 6, 7, BANISTER ROAD W10 4AG | Flat/Maisonette | £560,000 | 12 Dec 2025 |
APARTMENT 26, ATRIUM APARTMENTS, 12, WEST ROW W10 5SJ | Flat/Maisonette | £508,000 | 11 Dec 2025 |
FLAT 26, CORONATION COURT, BREWSTER GARDENS W10 6AL | Flat/Maisonette | £290,000 | 9 Dec 2025 |
34, MATTHEW CLOSE W10 5YL | Terraced | £650,000 | 28 Nov 2025 |
167, LADBROKE GROVE W10 6HJ | Flat/Maisonette | £335,000 | 25 Nov 2025 |
74, PARRY ROAD W10 4SZ | Terraced | £460,000 | 24 Nov 2025 |
32C, BREWSTER GARDENS W10 6AJ | Flat/Maisonette | £445,000 | 21 Nov 2025 |
119, BONCHURCH ROAD W10 5NN | Flat/Maisonette | £816,000 | 19 Nov 2025 |
FLAT B, 8, ST QUINTIN AVENUE W10 6NU | Flat/Maisonette | £400,000 | 10 Nov 2025 |
86, FIFTH AVENUE W10 4DP | Terraced | £955,000 | 7 Nov 2025 |
GROUND FLOOR FLAT, 96, ILBERT STREET W10 4QL | Flat/Maisonette | £515,000 | 3 Nov 2025 |
19L, FIFTH AVENUE W10 4DL | Flat/Maisonette | £605,750 | 31 Oct 2025 |
201A, KILBURN LANE W10 4AX | Flat/Maisonette | £475,000 | 29 Oct 2025 |
The most recent recorded sale in W10 was a flat/maisonette property on Barlby Road for £650,000 in January 2026. Across the last 20 sales, the median price was £560,000.