11,724 recorded transactions · Part of Kensington and Chelsea
Compare with another area →Key indicators for buyers
The SW10 market is moderately favourable for buyers. Prices are rising at 310.8%, which may favour acting sooner rather than later. Affordability has improved from a peak of 44.0x in 2018 to 25.2x today.
Yearly averages · HM Land Registry Price Paid Data
2026averages · HM Land Registry Price Paid Data
House price ÷ median earnings · ONS data
Affordability data shown for wider Kensington and Chelsea area
A home in Kensington and Chelsea costs 25.2x the local median salary — very stretched, improving from a peak of 44.0x in 2018.
Average monthly rent · ONS Private Rental Index
Rental data shown for wider Kensington and Chelsea area
Average monthly rent in Kensington and Chelsea is £3,628, down 0.4% year-on-year. Rents have risen consistently over the past five years.
2yr fixed · 75% LTV · 25yr term · BoE avg. rate
Based on the average Kensington and Chelsea price of £7,296,667 with a 25% deposit (£1.8M), a 2-year fixed mortgage at 3.97% costs around £28,795 per month.
Monthly cost comparison based on current data
Uses SW10 avg. price with Kensington and Chelsea rental data
Monthly mortgage payments (£28,795) are £25,167 more than renting (£3,628). However, buying requires an upfront deposit of £1.8M — it would take around 152014 years to recoup that cost compared to renting and investing the difference.
Latest transactions · HM Land Registry Price Paid Data
| Address | Type | Price | Date |
|---|---|---|---|
2, THE LITTLE BOLTONS SW10 9LP | Semi-detached | £20,250,000 | 23 Jan 2026 |
FLAT 8, ELIZABETH COURT, 47, MILMANS STREET SW10 0DA | Flat/Maisonette | £415,000 | 20 Jan 2026 |
7, STAMFORD COTTAGES SW10 9UP | Terraced | £1,225,000 | 6 Jan 2026 |
7, REDCLIFFE GARDENS SW10 9BG | Other | £2,300,000 | 22 Dec 2025 |
FLAT 4, 503, KINGS ROAD SW10 0TU | Flat/Maisonette | £645,000 | 22 Dec 2025 |
SECOND FLOOR FLAT, 52, REDCLIFFE SQUARE SW10 9HQ | Flat/Maisonette | £880,000 | 19 Dec 2025 |
11, WHISTLER WALK SW10 0EP |
Data sources (all free & public): HM Land Registry Price Paid Data & UK House Price Index · ONS Housing Affordability Ratios · ONS Private Rental Index · Bank of England Quoted Household Interest Rates · HMRC Monthly Property Transactions
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.
The average property in SW10 sold for £7,296,667 in 2026, with a median of £1,225,000 across 3 transactions. Prices rose 310.8% compared to the previous year.
| Flat/Maisonette |
| £355,000 |
| 18 Dec 2025 |
FLAT 4, 25, EDITH GROVE SW10 0LB | Flat/Maisonette | £950,000 | 18 Dec 2025 |
4, FERNSHAW CLOSE SW10 0TA | Terraced | £1,575,000 | 17 Dec 2025 |
FLAT 78, ELM PARK MANSIONS, PARK WALK SW10 0AP | Flat/Maisonette | £830,000 | 15 Dec 2025 |
FLAT B, 46, FINBOROUGH ROAD SW10 9EG | Flat/Maisonette | £660,000 | 15 Dec 2025 |
FLAT 3A, HOLLYWOOD COURT, HOLLYWOOD ROAD SW10 9HR | Flat/Maisonette | £550,000 | 9 Dec 2025 |
FLAT 2, 96, IFIELD ROAD SW10 9AD | Flat/Maisonette | £510,000 | 9 Dec 2025 |
1, BILLING STREET SW10 9UR | Terraced | £1,350,000 | 8 Dec 2025 |
11, POOLES LANE SW10 0RH | Flat/Maisonette | £415,000 | 5 Dec 2025 |
FLAT D, 139, FINBOROUGH ROAD SW10 9AW | Flat/Maisonette | £575,000 | 5 Dec 2025 |
FLAT 10, PHILADELPHIA COURT, 65, UVERDALE ROAD SW10 0SN | Flat/Maisonette | £420,000 | 3 Dec 2025 |
FLAT 14, HUDSON HOUSE, HORTENSIA ROAD SW10 0QR | Flat/Maisonette | £460,000 | 1 Dec 2025 |
5A, ASHBURNHAM ROAD SW10 0PF | Flat/Maisonette | £490,000 | 28 Nov 2025 |
FLAT 5, 10, ELM PARK GARDENS SW10 9NY | Flat/Maisonette | £1,300,000 | 28 Nov 2025 |
The most recent recorded sale in SW10 was a semi-detached property on The Little Boltons for £20,250,000 in January 2026. Across the last 20 sales, the median price was £660,000.