Key indicators for buyers
The W1D market is moderately favourable for buyers. Prices have softened (-21.0%), which could present a buying opportunity. Affordability has improved from a peak of 25.4x in 2017 to 16.0x today.
Yearly averages · HM Land Registry Price Paid Data
2025averages · HM Land Registry Price Paid Data
House price ÷ median earnings · ONS data
Affordability data shown for wider City of Westminster area
A home in City of Westminster costs 16.0x the local median salary — very stretched, improving from a peak of 25.4x in 2017.
Average monthly rent · ONS Private Rental Index
Rental data shown for wider City of Westminster area
Average monthly rent in City of Westminster is £3,138, down 4.6% year-on-year. Rents have risen consistently over the past five years.
2yr fixed · 75% LTV · 25yr term · BoE avg. rate
Based on the average City of Westminster price of £14,901,094 with a 25% deposit (£3.7M), a 2-year fixed mortgage at 3.97% costs around £58,805 per month.
Monthly cost comparison based on current data
Uses W1D avg. price with City of Westminster rental data
Monthly mortgage payments (£58,805) are £55,667 more than renting (£3,138). However, buying requires an upfront deposit of £3.7M — it would take around 310440 years to recoup that cost compared to renting and investing the difference.
Latest transactions · HM Land Registry Price Paid Data
| Address | Type | Price | Date |
|---|---|---|---|
FLAT 5, 22 - 25, DEAN STREET W1D 3RY | Flat/Maisonette | £440,000 | 24 Nov 2025 |
APARTMENT 11, W LONDON LEICESTER SQUARE, 10, WARDOUR STREET W1D 6QF | Other | £260,000,000 | 31 Oct 2025 |
17, CARLISLE STREET W1D 3BU | Other | £4,260,000 | 17 Oct 2025 |
FLAT 1, 51-53, RUPERT STREET W1D 7PQ | Flat/Maisonette | £480,000 | 30 Sept 2025 |
6, GREEK STREET W1D 4DE | Other | £139,875 | 22 Sept 2025 |
21 - 22, COVENTRY STREET W1D 7AE | Other | £13,000,000 | 5 Sept 2025 |
8, DEAN STREET W1D 3RL | Terraced |
Data sources (all free & public): HM Land Registry Price Paid Data & UK House Price Index · ONS Housing Affordability Ratios · ONS Private Rental Index · Bank of England Quoted Household Interest Rates · HMRC Monthly Property Transactions
Contains HM Land Registry data © Crown copyright and database right 2021. This data is licensed under the Open Government Licence v3.0.
The average property in W1D sold for £14,901,094 in 2025, with a median of £820,000 across 20 transactions. Prices fell 21.0% compared to the previous year.
| £3,900,000 |
| 3 Sept 2025 |
BASEMENT AND GROUND FLOOR, 21, SHAFTESBURY AVENUE W1D 7ED | Other | £9,999 | 16 May 2025 |
FLAT 4, 47 - 49, RUPERT STREET W1D 7PE | Flat/Maisonette | £450,000 | 28 Mar 2025 |
GROUND FLOOR PREMISES, 5 - 6, COVENTRY STREET W1D 6BW | Other | £600,000 | 26 Mar 2025 |
FLAT 5, 47 - 49, RUPERT STREET W1D 7PE | Flat/Maisonette | £375,000 | 24 Mar 2025 |
23 - 24, GREEK STREET W1D 4DZ | Other | £340,000 | 5 Mar 2025 |
FLAT 7, EXETER MANSIONS, 106, SHAFTESBURY AVENUE W1D 5EQ | Flat/Maisonette | £750,000 | 3 Mar 2025 |
2, BOURCHIER STREET W1D 4HX | Other | £2,750,000 | 25 Feb 2025 |
9, GREEK STREET W1D 4DQ | Other | £3,100,000 | 12 Feb 2025 |
8, GREEK STREET W1D 4DG | Other | £2,047,000 | 12 Feb 2025 |
6, CARLISLE STREET W1D 3BN | Other | £1,575,000 | 4 Feb 2025 |
GROUND TO THIRD FLOOR PREMISES, 20, GREEK STREET W1D 4DU | Other | £2,225,000 | 31 Jan 2025 |
FLAT 3, 3, CARLISLE STREET W1D 3BH | Flat/Maisonette | £890,000 | 23 Jan 2025 |
FLAT 6, RICHMOND HOUSE, 12 - 13, RICHMOND BUILDINGS W1D 3HF | Flat/Maisonette | £690,000 | 6 Jan 2025 |
The most recent recorded sale in W1D was a flat/maisonette property on Dean Street for £440,000 in November 2025. Across the last 20 sales, the median price was £890,000.